WHO ARE YOU SERVING?

A child's birthday is different from a teenager's birthday.

A young adult's celebration is different from a parent's birthday.

And a simple family celebration may be completely different from a large event.

So don't start with the question:

"What can I sell?"

Start with:

"Who am I helping?"

Once you know your audience, it becomes easier to understand their needs.

Parents may need planning resources.

Young people may want creative experiences.

Families may want personalized gifts.

Event planners may need digital tools.

Creators may need birthday-related products they can offer to their audiences.

The opportunity becomes clearer when you understand the person you're serving.

In The Birthday Goldmine, we look at birthdays across different age groups and situations.

Your first job is simple.

Choose a person.

Understand their birthday needs.

Then create value for them.