‎By Oluwatobiloba Gideon Oludayomi

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‎I have never enjoyed telling this story. But I have learnt that the stories we avoid telling are usually the ones people need to hear the most.

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‎In the early days of my logistics and transportation business, I had two investors. It was the same with my agriculture and real estate business, except this time I had 4 committed investors. Only 1 of the four investors have weathered the storm with me till today and I remain eternally grateful for this.

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‎Listen, I want to be honest with you here, not because it is easy, but because pretending never built anything that lasted. So, how did I failed them?

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‎I was desperate, and desperation has no filter.

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‎When you are desperate for capital, you stop asking the right questions. I admitted anyone who came with cash. I did not pause to ask who they were, what they expected, or whether their pace matched mine. I thought money was the only qualification an investor needed. I was wrong. Money is just one ingredient. Alignment is the recipe.

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‎Proverbs 4:7 says wisdom is supreme, so get wisdom, and whatever you get, get understanding. I had access to funds. I did not have understanding of what that access required of me.

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‎You see, not every investor is meant for every stage of your business.

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‎This is one truth I wish someone had shoved into my chest early enough. There are different types of investors for different seasons of a business. Some people are seed investors. Some are growth investors. Some are patient. Some want returns before your business has even learned how to walk. I mixed them all together like ingredients in a pot, without checking if they even belonged in the same meal.

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‎A business, like a child, has stages. You do not feed an infant what you feed a teenager. I fed my infant business adult expectations, and it choked.

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‎I had organization, but I lacked structure

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‎There is a difference between being organized and having a system. I was organized. My files were neat. My intentions were sincere. But structure is what protects a business when emotions run high, when trust is tested, and when human impulse tries to override wisdom. I did not have that kind of protection. So when pressure came, I had nothing solid to stand behind. Just good intentions, standing alone in the wind.

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‎This is exactly why I wrote "Build It to Last." Because structure is not something you build after you become big. Structure is what makes you big, and what keeps you standing after.

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‎I confused trust with familiarity.

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‎I trusted people because we were close, because we understood each other, because the relationship felt solid. So I related with them casually instead of formally. I treated agreements like conversations instead of covenants. That casualty cost me more than I can quantify till today.

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‎Trust is good. But trust without documentation is a story waiting to be misremembered by both parties, especially when money changes hands.

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‎Ecclesiastes 5:5 puts it plainly. It is better not to vow at all than to make a vow and not fulfill it. Clarity protects relationships. Vagueness destroys them slowly, and often quietly.

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‎Here is what I have come to understand. What is visible is rarely the full story. My business did not fail because business is hard, although it can be sometimes. It failed because I built an ambitious vision on a foundation that had no system to carry its weight. The real cause was hidden beneath the obvious symptoms of the loss.

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‎Most of our failures wear a different face at first glance. It looks like bad luck, bad partners, bad timing. But if you look beneath the surface, you often find the real issue was never the people. It was the absence of preparation before people arrived.

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‎I did not write this to relive pain. I wrote it because somewhere, someone is about to make the same mistake I made, and maybe this can interrupt that pattern before it costs them what it cost me.

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‎If you are starting a business, or already running one without a solid structure, do not wait until you are big to build systems. Build the system first. Let the system carry the growth, not your emotions, not your desperation, not your trust in people who have not yet earned that level of access.

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‎I put everything I learnt from this season, and many others, into my book, Build It to Last. It is available on https://selar.com/4m8be77883, and it was written for every African who is serious about building something that will outlive their excuses and their mistakes.

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‎Now I want to hear from you. Have you ever trusted the wrong person with the right vision. What did it teach you. Drop your story in the comments. Someone reading this might need your experience more than they need mine.

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‎Oluwatobiloba Gideon Oludayomi is a practical writer, a scripture addict, and a versatile entrepreneur building wealth through agriculture, real estate, and enterprise. He writes on faith, business systems, personal development, mindset re-engineering, and the Nigerian condition. He is the Convener of the Dominion Guild Network, an ecosystem of high value individuals, young and determined to becoming an empowered generation. He is also the author of "Build It to Last", "I Thought I Married a Wife" (a novel), and "Practical Love".

‎How I Failed My First Set Of Investors ‎

‎How I Failed My First Set Of Investors ‎