They focus on the cost, not the value. They see the ₦20k, ₦50k, or ₦100k fee but don't think about what the skill could earn them over time.
Fear of losing money. They may have paid for courses before and gotten little or no result, so they become skeptical.
Lack of immediate results. People naturally prefer something that gives them money today rather than something that requires learning and consistency first.
Fear of failure. Sometimes the real issue isn't the training fee—they're afraid they won't put in the work and will blame themselves afterward.
The “free mentality.” Many people are willing to spend money on data, entertainment, food, or things that give temporary satisfaction, but hesitate to invest in a skill that can generate income.
They don't understand the opportunity. A good training isn't just an expense; it can be an investment in a skill, knowledge, and a potential source of income.
The important thing is to verify that the training is legitimate, useful, and teaches a real skill before paying. Not every expensive training is valuable.
Sometimes, the question shouldn't be “How much is the training?” but “What can this skill be worth to me if I learn it and apply it consistently?”