Then, as I was going through my analytics, I noticed something unsettling — the number of subscribers had dropped from 161 to 159.

I was devastated. 

What did I do wrong that made two whole people unsubscribe? Was there an error in any of the previous editions? 

I went back and reread all five editions, a total of 5,793 words. That was how determined I was to find what might have turned them off. 

When I didn’t find any obvious flaw, I began asking myself: why were these two people no longer interested in Founder’s Branding? 

I even started checking my subscriber list to see if they were part of my target audience. Since I usually review the profiles of new subscribers, I tried to recall which names were missing. 

It was a futile attempt. I couldn’t identify who had left. 

I spent almost two hours on this wild goose chase. 

Frustrated, I shut my laptop and went on Facebook to watch some videos. Because of the disappointment, I completely lost the motivation to write. 

I spent the rest of the day musing and nursing my wounded pride until around 5:30 p.m., when I started watching Manchester United vs. Brighton.

Luckily for me, we won — and my dampened spirit lifted again. 

That was when I began writing the analysis of the chef whose post went viral on X but couldn’t land a single order despite millions of views. I finished around midnight and scheduled the post to go live at 7 a.m. on Sunday morning. 

Do you know that the same post — the one I almost didn’t write because I was disappointed about losing two subscribers — helped me gain 23 new subscribers in less than 48 hours? 

In fact, it’s my best-performing post in the last six months, and it also brought me 58 new followers within that same period. 

I’m sharing this because, too often, we mourn what we lose so deeply that we end up causing ourselves even greater loss. 

Maybe I was right to want to know why they unsubscribed — such curiosity, when guided by data, can help me improve Founder’s Branding in the future. 

But the disappointment and sadness of losing them was not a justifiable reason to abandon my task. If I had allowed that moment of discouragement to linger, I wouldn’t have gained 23 new amazing subscribers. 

So, don’t let failure or disappointment stop your momentum.