A lot of people start with:

What can I sell?”

But the better question is:

“What problem can I solve, and who will pay me to solve it?”

Before spending money, follow these steps:

1️⃣ Choose a problem, not just a product

Find something people actually need or want.

2️⃣ Identify your customer

Who exactly are you selling to? Students? Parents? Businesses? Nigerians abroad?

3️⃣ Research the market 🔎

Check competitors, prices, demand and what customers complain about.

4️⃣ Start small

Don't spend your entire savings trying to look like a big company. Test the idea first.

5️⃣ Choose your platform

Depending on your business, this could be Instagram, TikTok, WhatsApp, Shopify, Etsy, a website or another marketplace.

6️⃣ Know your numbers 💰

Calculate product/service cost + marketing + platform/payment fees + delivery + profit.

7️⃣ Build trust

Clear information, good customer service, testimonials and consistent communication matter.

8️⃣ Test → Learn → Improve

Your first idea doesn't have to be perfect. Pay attention to what customers actually respond to.

🚨BIGGEST MISTAKE:

Spending money on logos, websites and fancy packaging before proving that people will actually buy.

Start with the problem.

Test the solution.

Then scale.

👇If you could start ONE online business today, what would it be?