I watched a coach do this on a call recently. 

Great offer, clear results, and then right before she said her price, she said, "I know this might be a lot, but..."

The client hadn't even reacted yet. 

She talked herself down before anyone gave her a reason to.

Here's the thing. 

People take their cue from you. 

If you sound unsure about your price, they will be unsure too, even if the offer is genuinely worth it.

I've started saying prices plainly now, no cushion, no apology attached. 

Just a pause after so people can actually respond instead of me filling the silence with doubt.

It's a small change, but it changes the whole energy of the conversation.

So if you catch yourself softening your price before anyone's reacted, stop. 

Say it. 

Then let the silence sit there. 

It's not as scary as it feels.

I did it too. 

Let me talk about myself. 

There were times I was scared to call a price for a client.

I would rather say, "I will send you a proposal," than say it on the call.

Be yourself when talking about pricing. E no go kill you. 😂 📌