Lack of communication is one of the leading causes of broken friendships.

Lack of communication can make families drift apart over time.

Lack of communication often leads to tension and low morale in the workplace.

Lack of communication is one of the leading causes of failed teams.

Lack of communication can cause missed opportunities and confusion.

The list goes on.

If we can agree that lack of communication—whether between us and our friends, or in the workplace—causes so many issues, why then do we treat effective communication as an afterthought?

Yesterday, when I was watching Natalie Dawson on The Diary Of A CEO, I was reminded once again of the importance of communication as a strategy for success.

“In order to be successful, you have to be able to communicate your ideas, your thoughts, who you are, and your point of view.”

So, whether you are building a brand or a romantic relationship, the success of that journey rests heavily on how well you’re able to communicate your ideas and your feelings.