Now I barely look at that number at all.

 

Here's what changed my mind. A post I put up a few months back got maybe 30 likes. 

Nothing special. 

But it had 14 comments, most of them a few sentences long, real thoughts, not just "great post." 

A different post that same week got 200 likes and almost no comments at all.

 

Guess which one actually brought in a client conversation.

 

The one with 30 likes.

 

I sat there confused for a bit, trying to figure out why the "better performing" post did nothing while the quieter one did something real. 

Then it clicked. Likes cost nothing. 

>A tap and you're gone. 

>A real comment costs something, a minute, a thought, a piece of yourself typed out for people to see.

 

If someone's willing to give you that, they're already halfway to trusting you.

 

So now when I post, I stop watching the like counter climb.

I watch the comments instead. 

Not how many. 

What kind. 

Are people typing a sentence, or just a word.

If your last few posts have a lot of likes and barely any real replies, that's not a win yet. 

That's just noise that looks good from far away.

 

What's the last comment you got that actually made you stop and reread it twice?