Andrew Dunn — who has scaled 450+ companies over the last decade, generating over $100 million in trackable revenue — offers a perspective to why storytelling remains the best way for businesses to garner attention.
“Customers are tired of polished corporate messaging. They want real stories, real people, and real connections. When I started sharing my journey openly — including the failures and setbacks — something incredible happened. People started trusting not just me, but my brands too,” he wrote for Forbes.
