In Nigeria alone, over 51 million people use WhatsApp, meaning that one in every four active mobile lines in the country is engaging on the platform. This makes Nigeria one of the top 10 WhatsApp-using countries in the world.
Yet, the use of WhatsApp as a marketing tool for brands to reach new customers and engage existing ones through personalised messaging has not been fully explored by many African businesses.
Yet, the use of WhatsApp as a marketing tool for brands to reach new customers and engage existing ones through personalised messaging has not been fully explored by many African businesses.
In this article, we explore everything you need to know to get started with WhatsApp marketing.
