The Attention Merchants by Tim Wu: Since 2021, I have started my year with this book. It is my window into how attention merchants employ their tactics to capture attention, and more importantly, it shows me how I too can become a merchant of attention, which is arguably the world’s most valued asset today.

Tipping Point by Malcolm Gladwell: I have a funny saying that “one Malcolm a year keeps ignorance away.” I consider Gladwell one of my favourite writers of all time, and I have had the honour of reading all his published books. I re-read Tipping Point this year because it offered me another opportunity to re-examine how ideas tip (spread).

The Diary of a CEO by Steven Bartlett: Steven, the host of Diary of a CEO, is one of my favourite entrepreneurs, so it was natural that I would read a book from him. The book didn’t fail to impress as I studied the lessons therein religiously.

Business Stripped Bare by Richard Branson: I picked this book because Branson has a very rare approach to business. How he approaches his business, and the sheer success his unconventional methods have brought him, attracted me to the book—and it delivered.

Think and Grow Rich by Napoleon Hill: I read this book because my uncle felt somewhat disappointed that I hadn’t read it. I love it because it was a joy to read, and the lessons therein were a reminder of what is possible if you truly desire to win—not just financially.

I have made a list of books to read in 2026, and I plan to explore beyond business into politics, history, and culture. I’ll share the list later.

What are you planning to read next year?